Kellogg and the Maya Archeology Initiative have resolved a battle of the birds that could have turned into an ugly legal fight.
FOX 17 first reported on the controversy in August, after the Battle Creek business raised concerns about the MAI using a similar toucan logo that could possibly confuse consumers.
In their initial letter, an attorney for Kellogg’s expressed concerns that consumers may confuse the Toucan in the MAI logo with the famous ‘Froot Loops’ character Toucan Sam. The attorney then suggested some limits to how MAI should be able to use their logo, or how they should change their logo to avoid legal action.
A spokesman for the MAI told FOX 17 News they were surprised by the legal challenge, and felt the group had every right to use the toucan as a symbol of Mayan culture.
After weeks of discussions with Kelloggs executives, both sides announced Tuesday the dispute was over and all suits had been dropped.